Lexus launched its nation-wide Ad campaign for the utterly new and restyled 2016 RX dashing crossover. Altogether with its racy looks, this beauty offers nothing but pure sophistication and uniqueness. Bound for drivers seeking more dynamic way of life, this crazy vehicle has absolutely a lot to offer, so why not figure out what exactly.
First off, two national TV spots are expected to lay more focus on these improvements. As an example, a fancy-looking lady who is walking past a few landmarks in Europe can be seen in “Beautiful Contrast” and meanwhile there is some guy in the same shots driving his brand-new RX in quite a modern city area. As to what follows next, you are about to see it yourself unless you want us to spoil it for you.
Besides, there will also be three multicultural spots as the “Judgments Rewrite” will steal the show for sure demonstrating exactly why the modern RX concept is simply the perfect choice for the confident and successful people among us. The spot itself claims that when you follow your passion you will reach the greatest of all rewards at the end of the day.
The second one, “Meet the Unexpected”, is meant for the Hispanic audience unlike the previous one bound for Afro-Americans. Aspired by the so-called magical realism, the video shows us what comes next after our imagination meets emotions.
It shows us a guy who wakes up in a desert only to find a key resting in his hand allowing him to unlock the new Lexus RX. What is shown next is him getting in the vehicle for a passionate drive in and about all dreamed places. Once more, watch it to the end to see for yourself what happens next.
Lastly, the “Ahead of the Curve” touches on the LGBT customers as the setting in the video is an elegant home where a guy just grabs his briefcase and goes for his lovely RX vehicle. It seems like the new RX body and the mirrors of the house demonstrate that the SUV is specifically meant for people leading a contemporary lifestyle.
The digital presence for the new luxurious RX will have some quite special integrations not only with Google and YouTube, but with AOL as well as “The Mindy Project” on Hulu. Naturally, a specific campaign will be launched too for social platforms, such as Facebook and Instagram along with print media features, including certain headlines and articles regarding the brand in general and the special vehicle too.